Abstract
The evaluation of the shape and dynamics of the principle
indicators of the Russian telecommunication offerings market indicates the
fulfillment of saturation kingdom of this marketplace and the exhaustion of
good sized resources of increase. Given the presence of a complex of poor
socioeconomic factors, the source of preserving the marketplace positions of
telecommunication organizations is the customization of the offerings offered.
For this purpose, the idea of the service merchandise may be applied, related
to the inclusion of the additional, accompanying and spinoff services into the
customer support package. The stipulations for the application of the idea of
the provider product inside the telecommunication area are the availability of
the multiattribute properties and interdependence of factors in the made from
that discipline. On the telecommunication market we will remember three kinds
of carrier merchandise. Customization of the Russian marketplace of
telecommunication services is achieved thinking of its strong state
protectionism, which is conditioned via the strategic importance and the high
social significance of the telecommunication industry. Saturation of the
marketplace in the situations of oligopoly and class of consumers stimulate the
telecommunication businesses to include in their market provide the carrier
products of all three sorts. @ Read More kexino1403 lizahadon
Keywords
Author Information
Natalia V. Vasilenko*
Alexey J. Linkov
*Address all correspondence to: nvasilenko@mail.Ru
1. Introduction
The economy and the society of the twenty-first century are
functioning within the conditions of the rapidly developing telecommunication
technologies. Their ubiquitous utility speeds up the economic development,
contributes to higher residing standards and welfare of the population, and
creates new assets of competitive benefits for the businesses, industries and
national economies in wellknown.
In the modern-day conditions, the telecommunications
enterprise belongs to one of the maximum strategically critical sectors of the
Russian financial system, appearing the infrastructural characteristic of
making sure the needs of society inside the transmission of diverse kinds of
information. Advanced development of the telecommunications is a prerequisite
for growing of the enterprise infrastructure and the favorable situations for
funding attracting, for solving of the employment issues.
“The Concept for the Development of the Telecommunications
Services Market in the Russian Federation” (http://www.Inforeg.Ru) identifies
the principle segments of the telecommunication services market:the cell
conversation offerings, leading in the total extent of telecommunication
offerings and characterised by means of a high degree of opposition in the
conditions, on the one hand, of the steady boom of the number of Russian mobile
subscribers (1.5–1.Eight times in step with yr) and, on the other hand, a
regular decrease of the tariffs for the corresponding services;the nearby
smartphone services, whose operators pay attention their efforts on the
attracting of the most solvent customers, presenting a wide variety of modern
services;lengthy distance and worldwide telecommunication offerings which can
be monopolized through Rostelecom in Russia, but the operators of other verbal
exchange networks can use a few elements of the infrastructure of this
employer;the records transmission services (inclusive of the Internet), growing
most swiftly in comparison to other segments of the telecommunications market
in terms of subscribers boom and infrastructure improvement.
The cell communique services, leading inside the overall
extent of telecommunication offerings and characterised through a high degree
of competition in the conditions, on the only hand, of the constant increase of
the range of Russian cellular subscribers (1.Five–1.8 times per yr) and, on the
other hand, a consistent decrease of the tariffs for the corresponding
services;
the local telephone offerings, whose operators listen their
efforts at the attracting of the maximum solvent customers, supplying a wide
variety of modern-day offerings;
lengthy distance and international telecommunication
offerings that are monopolized through Rostelecom in Russia, but the operators
of different verbal exchange networks can use a few elements of the
infrastructure of this employer;
the records transmission services (which include the
Internet), growing most unexpectedly in comparison to other segments of the
telecommunications marketplace in phrases of subscribers growth and
infrastructure development.
The Russian marketplace of the telecommunication services
reached a extent of 1672.0 billion rubles by means of 2015. According to facts in
Table 1, the percentage of the cellular communication offerings inside the
overall quantity of telecommunication services increases from 25.Five to 34.5%
within the duration of 2000–2015, regularly replacing the services provided
with the aid of constant telephones (from 53.9 to eleven.7%, respectively).
Even more without a doubt, this fashion became manifested for offerings
rendered to the populace, for which the proportion of the cell verbal exchange
services elevated from 26.6 to fifty four.Eight%, and the percentage of
constant verbal exchange decreased from fifty eight.6 to 9.8%.
Table 1.
The Structure of the Russian telecommunications offerings
market with the aid of main segment (the share in overall volume, %).
Source: Calculated through “Transport and Communications in
Russia”. 2016: Stat.Sb./Rosstat. – M., 2016. – 86 p.
At the same time, the share of the cellular communique
offerings has declined over the last five years inside the overall quantity of
telecommunication services from forty three.8 to 34.Five%, being replaced with
the aid of Internet-primarily based statistics services, whose share indicates
constant boom, attaining sixteen.1% by means of 2015.
It should be cited that over the past 10 years, the
telecommunications market in Russia has reached its saturation. This system
became because of two fundamental situations.
First, with the aid of the stabilization of the market shape
in phrases of the primary sorts of customers (see Table 2).
Table 2.
The structure of the Russian market of the telecommunication
services via principal forms of consumers (percentage in total volume, %).
Source: Calculated through “Transport and Communications in
Russia”. 2016: Stat.Sb./Rosstat. – M., 2016. – 86 p.
Second, via stabilization of the number of cellphone sets of
the general public switched cellphone network and mobile cellular subscribers
(see Table three).
Table three.
The extent of smartphone units of public smartphone
community and cell cellular subscribers in Russia (on the stop of the year,
according to 100 population).
Source: Compiled by “Transport and Communications in
Russia”. 2016: Stat.Sb./Rosstat. – M., 2016. – 86 p.
The protection of the described developments in 2016–2017 is
confirmed with the aid of the outcomes of a look at carried out by means of the
Analytical Research “Russian Telecommunications Market–2017. Preliminary
Results” made by Agency TMT Consulting (http://tmt-consulting.Ru). In this look
at is the subsequent increased structure of the telecommunications offerings
marketplace supplied: cell communications–55%, Internet get admission to–12%,
postal services–10%, constant telephony–8%, pay TV–5%, inter-operator
services–four%, others–6% .
At gift, the primary providers of telecommunications
services may be divided (with a few degree of conventionality) into two
businesses, differing by means of the technologies used and by the set of
telecommunication offerings provided (Table four). @ Read More oneloopmarketing1403 aidasinc1403
